02 LAUNCH — Campaign Activation
Make your next big move count.
New products, venues, menus and promotions deserve more than a single social post. We bring strategy, creative and advertising together so your launch has a clear message and a real plan behind it.
Who it's for
For businesses with something new to introduce.
Hospitality and food
Cafés, bakeries and restaurants opening a venue, introducing a new menu or running a seasonal promotion.
Brands and products
Businesses bringing a new product, collection or merchandise release to market.
Service businesses
Businesses introducing a new service or offer and wanting it to land with the right customers from day one.
The problem
Common launch challenges.
- 01
No coherent plan
The product is ready, but there's no clear sequence of what happens when — or who's responsible.
- 02
Inconsistent assets
Photos, videos and posts are made separately and don't feel like one campaign.
- 03
An unclear audience
It isn't clear who the launch is really for, or where to reach them.
- 04
Disconnected channels
Social, email, in-store and paid advertising all say slightly different things.
- 05
No timeline
Without a schedule, the build-up is rushed and launch week loses momentum.
What we launch
Launches we can support.
Every launch is different. We agree the type, timeline and deliverables during discovery.
- 01
A new venue or menu
Opening a new location, introducing a seasonal menu or relaunching a space.
- 02
A product or collection
Bringing a new product, range or merchandise release to market.
- 03
A new service or offer
Introducing a service, promotion or limited-time offer to new and existing customers.
- 04
A creative or event campaign
Building attention around an event, a collaboration or a brand moment.
Our approach
One objective. One message. One plan.
Launches work best when the objective, the message and the execution are decided together.
- 01
Define the objective
Bookings, sales, sign-ups or foot traffic — we agree what success looks like before anything is produced.
- 02
Find the message
We work out who the launch is for and what will make them pay attention.
- 03
Build the creative
A campaign idea and a consistent set of assets, from key imagery to short-form video.
- 04
Activate the channels
Paid campaigns, content and supporting pages, coordinated around one timeline.
What we deliver
Campaign capabilities.
We'll recommend the right mix for your launch. Depending on the brief, LAUNCH can include:
Strategy
- Campaign strategy
- Launch planning and timeline
- Audience and message definition
Creative
- Creative direction
- Promotional content
- Static creative assets
- Short-form video
Activation
- Paid campaign setup
- Campaign optimisation
- Landing page support, where needed
- Email campaigns, to a permission-based list
- SMS campaigns, where consent and compliant tools are in place
- Campaign reporting
How it works
Launch stages.
- 01
Brief
Agree the commercial objective, launch date, budget and what's already in place.
- 02
Concept
Define the audience, the message and the creative idea.
- 03
Production
Create the campaign assets, content and any supporting landing page.
- 04
Pre-launch
Set up tracking and paid campaigns, and schedule content.
- 05
Launch
Go live, monitor performance and adjust during launch week.
- 06
Review
A post-launch summary of what happened, with recommendations for what comes next.
Lead times depend on the creative and channels involved. We'll confirm a realistic schedule in your proposal.
Relevant work
Launch and campaign work.
We're preparing launch case studies for publication. If you'd like to see relevant campaign work, ask us and we'll walk you through it on a call.
FAQ
Questions about launches.
How far ahead should we start planning?
The earlier the better. Lead time depends on the creative and channels involved, so get in touch as soon as you have a launch date in mind and we'll tell you what's realistic.
Do we need a new website or landing page?
Not always. If the launch needs a dedicated page to capture bookings, orders or sign-ups, we can build one as part of the campaign — or as a separate BUILD project.
Can you run email or SMS campaigns?
Where it's appropriate and compliant. Email needs a list your customers have agreed to join; SMS needs proper consent and a suitable sending platform. We'll check what you have in place before recommending either.
Is advertising spend included?
No. Your media budget is paid directly to the advertising platforms and agreed with you separately from our fees.
How is a launch priced?
Each launch is quoted on its deliverables, production requirements, campaign length and complexity. Tell us what you're planning and we'll prepare a proposal.
What happens after the launch?
You'll receive a summary of results and recommendations. If you want to keep the momentum going, we can continue with ongoing marketing through GROW — there's no obligation.
Other solutions
Need something different?
Most clients start with one solution. Some combine them as their business grows — it's always your choice.
02 — LAUNCH
Got a launch on the horizon?
Tell us what you're launching and when. We'll help you work out what it needs and what's realistic.